CHILD INSURANCE PLANS - PARENTS BEING TAKEN FOR A RIDE
Most of the life insurance companies in India have at least one child care plan , if not more. Almost all the insurance companies spend lion's share of their advertising budget on promoting their respective child plans inspite of the fact that child plan is just one of the many life insurance products they have. HDFC Standard Life Insurance Company has positioned itself as premier life insurance company in the child care plan category. Almost all of its advertising communication is based on this premise. The reason why insurance companies promote their child plans heavily in India, is because of the fact that child care is an "emotional issue" for most of the parents in India, as much as its a financial issue . Most of the parents feel emotionally obliged to plan for their kid and this is where insurance companies hope to make a mark via their advertising. Nothing wrong in doing so. The question to be asked is whether or not these child insurance plans are good enough ? D...